Quality and convenience in a compact, but high profile facing was the order of the day for Morrisons BREW concept. Incorporating hot and cold drinks, hot food, bakery, morning goods and confectionary – the scheme needed to tick boxes for Morrison’s brand, whilst also incorporating and showcasing other high-profile consumer favourites.
The design had to be practical whilst also giving prominence and professional placement to a plethora of products. Ease of stocking and replenishment were also key considerations for this busy area of the store.
Incorporating hot-holding units from market leader Flexeserve (who also happens to be our sister brand) – put high quality food-to-go at Morrison’s consumers’ fingertips, enhancing the customer journey and experience in-store at 400+ locations.
The counters were rolled out during the height of the pandemic, with every consideration given to H&S. At our peak we were installing up to seven stores per night, with teams literally working around the clock to ensure minimum disruption to in-store trading whilst working around various lockdown restrictions.
