Calvin Klein ‘Jeans Concept’ brings sophisticated textural design elements to CK stores with a high-end scheme that is wholly aligned to the brand’s premium positioning.
Working from a design-in-situ at CK’s Amsterdam store our challenge was to value engineer the design for affordable roll out across Europe and The Middle East, without compromising quality.
With a quest for quality and differentiation driving the brand brief, sourcing a sophisticated suite of materials put our team to the test. Concrete, unique and exotic timber and bespoke joinery fitted the bill.
Custom laminates, fire-rated materials across all regions, and powder-coat finishes were employed to bring the distinctive Jeans Concept to life. 85% of items were produced at our versatile in-house UK facility.
With modular designs that could be configured to fit a variety of spaces across the estate, Nuttall executed with meticulous international logistics. We employed a mix of our install teams and local contractors who all executed to our exacting brief.
