Bakery sits right at the heart of Morrison’s ‘Market Street’ identity. As one of the only supermarkets that bake their bread on site – their ‘MADE BY US’ product branding holds genuine sway with loyal customers and provides a real focus in-store.
The design brief required wire shelving that would be delivered as flatpack and easy to clean after install. Our solution incorporated a rear-feed capability and a base draw system to catch crumbs that fitted the bill exactly.
The desire to promote their premium ‘Best of ‘ range was a key driver to the project. Despite the initial direction for this being packaging-free, we were able to pivot the design seamlessly when the offer changed – and was ultimately packaged – due to Covid.
With numerous design iterations and subsequent in-store tests, every single detail has been considered, tested and challenged to achieve the ‘perfect’ spec for full roll-out. We know we ‘built it right’. The initial install at Morrisons Huddersfield is in the frame for an prestigious industry award from British Baker.
