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GALLERYOur work. Our experience. Our pride.

The great Morrisons bake-off.

Born and bread in Market Street.

Bakery sits right at the heart of Morrison’s ‘Market Street’ identity. As one of the only supermarkets that bake their bread on site – their ‘MADE BY US’ product branding holds genuine sway with loyal customers and provides a real focus in-store.

Elegant and practical in equal measure.

The design brief required wire shelving that would be delivered as flatpack and easy to clean after install. Our solution incorporated a rear-feed capability and a base draw system to catch crumbs that fitted the bill exactly.

Adapting design to meet real-world challenges.

The desire to promote their premium ‘Best of ‘ range was a key driver to the project. Despite the initial direction for this being packaging-free, we were able to pivot the design seamlessly when the offer changed – and was ultimately packaged - due to Covid.

Iterating to perfection.

With numerous design iterations and subsequent in-store tests, every single detail has been considered, tested and challenged to achieve the ‘perfect’ spec for full roll-out. We know we ‘built it right’. The initial install at Morrisons Huddersfield is in the frame for an prestigious industry award from British Baker.

Serving the very best of British and
International brands for over 50 years.


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